Plant breeding has a long history of beneficial contributions to society.

Through advances in science and technology, more data and knowledge than ever are available to plant breeding, resulting in more opportunities to innovate and create value, but also more complex-decision-making processes.

We believe that looking at an object from different angles brings a better understanding of that object. So we have assembled a team of experts spanning from breeding to physics, genetics to mathematics, to look at breeding processes and develop decision-making support tools and services for plant breeding, and ensure that every decision that is made is the best possible decision that can be made at that very moment.